What is your company name?
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Example: Apex Roofing Solutions
Website
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What products or services do you offer?
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List specific offerings or categories. Example: Residential roofing, commercial roof repair, storm damage inspections
What location do you serve?
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Example: Dallas–Fort Worth, TX • United States • Nationwide • Worldwide
Who is your target audience?
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Describe the people you love working with (your ideal customers). Example: Homeowners, property managers, small business owners
What is the main problem your customers deal with (as it relates to your service)?
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Example: They’re stressed about roof leaks, insurance claims, or being taken advantage of by contractors.
What is your solution? How do you solve their problem?
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Example: We provide fast, honest inspections, help with insurance claims, and complete roof repairs with clear communication.
What makes your brand different from competitors?
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Example: We don’t upsell, we educate. Plus, we offer a lifetime workmanship warranty and 24/7 emergency support.
Any awards, testimonials, or success stats that give you authority?
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Example: 4.9-star Google rating, over 1,000 roofs repaired, featured in Roofing Contractor Magazine
What are the steps your customer needs to take to buy or work with you?
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Think: What’s the simple plan they follow? Example: 1- Schedule your inspection 2- We’ll send you a detailed quote 3- Relax while we fix your roof
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